As someone who works in advertising and marketing, I often find myself dissecting ads I encounter in everyday life.
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Recently, you might have noticed a viral video going around that is marketing-themed, instead of involving the usual cats and babies. Social media marketing-themed, specifically. It’s called “Let’s Get Social 2014,” and if you haven’t seen it, here you go
Think about how much communication you experience during a typical day. Think about everything you read online, face-to-face discussions you’re part of, and emails or texts you receive. It’s a massive amount (unless you happen to be a hermit … Continue reading
What’s the difference between talking and communicating? At first glance, the words might appear to mean pretty much the same thing. They make you think about the act of someone conveying information, ideas or opinions to one or more other … Continue reading
“Building a brand today is a little like building a cathedral during the Renaissance. It took hundreds of craftsmen scores of years, even generations, to complete a major edifice.”
This Tuesday evening I made my first trip to Chicago’s City Winery to hear a talk from Harper Reed as part of BMA Chicago’s inaugural “Fuel” event. If you’re not familiar with Harper, he’s someone who probably wouldn’t be mistaken … Continue reading
Every day during the work week, I’m greeted with a sight like the one shown above when I step out of the elevator into the office. As far as I’ve been able to tell on my daily journey up, we’re … Continue reading
When spring decided (in my mind) to finally show itself this past weekend, Holiday driving was met with the car windows being rolled down and flying hands thrown out of them.
While taking a look at FastCompany.com today, I noticed a new article by Naveen Gupta that refers to text messaging as “the great untapped business resource.”
Most people nowadays, keep in touch through email and social platforms like Facebook, Twitter and Pinterest. Gone are the days of hand written letters. *Cough Cough*