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Is going viral always a good thing?

Recently, you might have noticed a viral video going around that is marketing-themed, instead of involving the usual cats and babies. Social media marketing-themed, specifically. It’s called “Let’s Get Social 2014,” and if you haven’t seen it, here you go

Building a cathedral

“Building a brand today is a little like building a cathedral during the Renaissance. It took hundreds of craftsmen scores of years, even generations, to complete a major edifice.”