That is the question. One echoed by many here at work. Without a disciplined approach, building a viable blog reminds me of the old days when we did newsletters (the printed & mailed kind).
Posts by Bob Goranson
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Technology has changed marketing as well as how we live our lives forever.
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
Well, it’s high time I wrote another blog. But what should I write about? There are so many potential topics.
Another Valentine’s Day has come and gone. And hopefully you found a way to express your love and passion for those close to you.
In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading
Rather than pontificating on marketing issues, I’d rather today use this space to honor our Nation’s many veterans who have served this great country and protected us all.
Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry.
“Annual performance reviews are one of the silliest inventions of mankind.” Or so says David C. Baker, well-know marketing/ad agency consultant.