Posts by Bob Goranson

Prognostication for 2015

We decided to pretend that we can predict the future of B2B marketing.  So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading

Thumb Print Syndrome – A Debilitating Creative Disease

My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process. 

Dialogue starts with listening

In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading