Posts by Carrie Sabourin

The top five analytics mistakes

When it comes to measuring the performance of your ad campaigns and marketing efforts, it’s probably safe to say you’re swimming in a sea of data. But are you tracking the right metrics and using the correct data sets to tell … Continue reading

Kindness pays

Ian Maclaren once said, “Be kind, for everyone you meet is fighting a hard battle.” Over one hundred years later, Harvard Business Review published a whitepaper that could conceivably change the saying to, “Be kind, for the alternative will cost … Continue reading