The birds are chirping, the flowers are blooming and the collective spring cleaning has started. Between scrubbing the windows and planting your garden,
Posts by Carrie Sabourin
Like my first boss always told me, “The past is prologue, again and again.” I’m not exactly
In the not so distant past, b2b purchasers relied on sales calls and word of mouth to determine and select vendors. But now with 89% of b2b researchers using the Internet instead,
When it comes to measuring the performance of your ad campaigns and marketing efforts, it’s probably safe to say you’re swimming in a sea of data. But are you tracking the right metrics and using the correct data sets to tell … Continue reading
Ian Maclaren once said, “Be kind, for everyone you meet is fighting a hard battle.” Over one hundred years later, Harvard Business Review published a whitepaper that could conceivably change the saying to, “Be kind, for the alternative will cost … Continue reading
My colleague and social media skeptic, Pat, sent me The Ad Contrarian’s latest blog.
In my last post, I wrote about a study I had read about the importance of B2B branding called, “From Promotion to Emotion.”
At the recent BMA14 national convention, Gary Vaynerchuk, CEO and Co-Founder or VaynerMedia gave one of the most talked about sessions. He was incredibly high energy and managed to command the crowd’s attention, even when competing with lunch. And then … Continue reading
I came across a research study that was conducted in 2013 by CEB Marketing Leadership Council in partnership with Google.
Ten plus years ago, I was in Dallas at a Pizza Hut national marketing meeting.