Unless you’re talking to one-person companies based in their parents’ basements, chances are pretty good that your b2b branding efforts will need to reach multiple decision makers within every prospective target. Whether it’s a formal “purchase committee” or an ad-hoc … Continue reading
Over the past year, there’s been a number of articles preaching that b2b marketers should pay closer attention to how b2c companies conduct their marketing. It’s as if the author thinks they just discovered the Holy Grail: Did you know … Continue reading
Data schmata. Continue reading
In my last post, I wrote about a study I had read about the importance of B2B branding called, “From Promotion to Emotion.”
I came across a research study that was conducted in 2013 by CEB Marketing Leadership Council in partnership with Google.
Ten plus years ago, I was in Dallas at a Pizza Hut national marketing meeting.
Another Valentine’s Day has come and gone. And hopefully you found a way to express your love and passion for those close to you.
Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry.
On the way to a client visit in the burbs, I wound up killing time in a McDonald’s before the meeting. As it was time to go, I headed to the bathroom and found a McDonald’s worker holding the door … Continue reading
I came across an article yesterday about an ad for a Taiwanese mobile phone company. It’s sent the ad world into a tearful frenzy with some people calling it “The biggest tearjerker ever.”