As b2b marketers increasingly use more of the many communications channels to reach their customers and prospects, it gets even harder for a brand to break through all this clutter and noise to get noticed. Experience cramming In their new … Continue reading
Business Marketing Change
Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Technology has changed marketing as well as how we live our lives forever.
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
In my last post, I wrote about a study I had read about the importance of B2B branding called, “From Promotion to Emotion.”
I came across a research study that was conducted in 2013 by CEB Marketing Leadership Council in partnership with Google.
Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry.
I came across an article yesterday about an ad for a Taiwanese mobile phone company. It’s sent the ad world into a tearful frenzy with some people calling it “The biggest tearjerker ever.”
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years.