I was able to attend the 2013 Global BMA Conference last week, which was held here in Chicago. It was a jam-packed conference and I left renewed and inspired.
Business Marketing Change
A recent Advertising Age article is now touting the longevity of CMOs, pointing out the average tenure is now around 45 months.
While taking a look at FastCompany.com today, I noticed a new article by Naveen Gupta that refers to text messaging as “the great untapped business resource.”
My niece hates walks. Or hikes. Or anything remotely related to exercise. The rest of us, after a couple days of being inside and eating delicious food, thought a hike in the forest preserve near my parents’ house was just … Continue reading
Back in the days of yore and the world of yester-year: Back before the Targets, Amazons, and Walmarts took over, we lived in a world filled with marketplaces.
I am one of the best prognosticators I know. Nearly all of my predictions come true. Continue reading
Since the Mayan apocalypse didn’t happen, we’ve all got to face a harsh reality of our modern-day b2b world: You are no longer in control.
When things beyond your control change, you at the very least owe it yourself – and your business – to reconsider what you do and how you do it. Continue reading
C’mon, NIKE, just do it. Don’t waste my time telling me that you’re announcing that you’re doing it. I’m getting fat waiting around. Continue reading
The words tumbled out of her mouth quickly and ended rather emphatically. “Aunt Carrie, when I grow up,