Creative Engagement

Thumb Print Syndrome – A Debilitating Creative Disease

My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process. 

Invigorate your audience with creative impact

In his Oscar-winning role as a television celebrity in the 1976 movie “Network,” actor Peter Finch played news anchor Howard Beale who was told he was being laid off due to the low ratings of his news program.