Like my first boss always told me, “The past is prologue, again and again.” I’m not exactly
Effective marketing emails drive awareness, acquisition, conversion and retention. But your email may be missing the mark in achieving its full potential because of some key content and design mistakes. From the preview text that introduces the email, to its … Continue reading
When done well, content can facilitate conversions. In fact, according to DemandMetric, content marketing costs 62 percent less than traditional marketing and produces three times as many leads. Equally important is its ability to move business buyers down the purchase … Continue reading
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
In my last post, I wrote about a study I had read about the importance of B2B branding called, “From Promotion to Emotion.”
I came across an article yesterday about an ad for a Taiwanese mobile phone company. It’s sent the ad world into a tearful frenzy with some people calling it “The biggest tearjerker ever.”
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years.
In his Oscar-winning role as a television celebrity in the 1976 movie “Network,” actor Peter Finch played news anchor Howard Beale who was told he was being laid off due to the low ratings of his news program.
If you’ve poked around AdWeek within the past few days, you’ve probably noticed an article about a recent YouTube sensation called, “This is Water.”
Every day during the work week, I’m greeted with a sight like the one shown above when I step out of the elevator into the office. As far as I’ve been able to tell on my daily journey up, we’re … Continue reading