Like my first boss always told me, “The past is prologue, again and again.” I’m not exactly
When it comes to measuring the performance of your ad campaigns and marketing efforts, it’s probably safe to say you’re swimming in a sea of data. But are you tracking the right metrics and using the correct data sets to tell … Continue reading
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
Think about how much communication you experience during a typical day. Think about everything you read online, face-to-face discussions you’re part of, and emails or texts you receive. It’s a massive amount (unless you happen to be a hermit … Continue reading
Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.
It was a busy day and by the time 1:15 rolled around, I had yet to eat lunch. After considering the frigid temperature outside, I decided on one of the options in our lobby: Potbelly.
We live in a media filled, message-fragmented world. It’s hard enough to get someone’s attention when you’re stopping traffic on Michigan Avenue with a thousand other tattooed marchers, a spray-painted protest sign in your hands and a look of righteous … Continue reading
Hey there b2b marketer. Don’t be blinded by what you think you sell. You might be wrong.
These days, the B2B purchase process is a maze-like game, full of twists and turns, stops and starts, changes in needs and budgets.
So why did the chicken cross the road? Legend says it was to get to the other side. But, was there an even bigger objective?