I’ve been hearing some discussion recently among CMOs that b2b integrated marketing communications (IMC) is no longer as relevant as it used to be.
ROI is not a chicken dance! The speaker at the recent BMA Chicago luncheon was talking about using data to make better marketing decisions and thus, get a better return on investment.
It is easier than ever to sleuth out what your competitors are doing – marketing-wise. There’s a whole list of not-so devious ways
photo via the 5th ape on flickr There are only two laws of survival in the integrated jungle. If you don’t want to be eaten alive, blend in. If you want to attract a mate, stand out.
Every once in a while a client or a business associate asks what I think integrated marketing communications really is. In a way, it’s sorta like one of those extra large egg cartons
So what does this photo of the draft beer taps at the Goose Island Brewery in Chicago have to do with integrated b2b branding and communications?
The CEO comes into your office and says, “We need a new print ad, a radio spot and a brochure to announce our new revolutionary widget to the marketplace.” Suddenly, you are faced with one of marketing’s moments of truth.
The headline on the first page in an issue of last week’s Wall Street Journal’s Marketplace section says: “ Hewlett-Packard to Lay Off 24,600 Workers.”
During a recent turn-the-page read through of Forbes, I saw an interesting quote attributed to British-Irish suffragist and writer, Rebecca West. The quote was: “Motherhood is the strangest thing, it can be like being one’s own Trojan horse.” As more … Continue reading
A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently.