We’ve all got those awesome “what if” ideas, where we think of something crazy cool that should be invented.
By now, it’s safe to say that almost anyone who takes part in social networking–especially in a business sense–has heard that the best way to use it is to build relationships and talk with people, not at them.
How can you supercharge your social media efforts by reaching the world’s “superconnectors”? On Tuesday, May 29th, author, marketing consultant and college educator Mark Schaefer will share some insights at Mobium’s 23rd New Paradigm event in Chicago, and we’d like … Continue reading
I thought I’d spend some time on Pinterest to see how the b2b elite are using it. I quickly discovered
As a major fan of live music, every summer I make plans to spend three days in Chicago’s Grant Park for the Lollapalooza music festival.
Anyone can set up a Facebook page and call it customer dialogue. But creating a productive exchange between your organization and your audience takes a bit more work.
Clients seem reluctant to commit to full-scale digital campaigns. They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts. And they are right. There needs to … Continue reading