The birds are chirping, the flowers are blooming and the collective spring cleaning has started. Between scrubbing the windows and planting your garden,
In the not so distant past, b2b purchasers relied on sales calls and word of mouth to determine and select vendors. But now with 89% of b2b researchers using the Internet instead,
(Note: This may only make sense if you read Carrie’s post first.) Look, I’m as big a Van Damme fan as the next guy. His acting in “Double Impact” still haunts my dreams. And he’s at the top of his … Continue reading
As someone who works in advertising and marketing, I often find myself dissecting ads I encounter in everyday life.
By now most people have probably heard about LeVar Burton’s stunning Kickstarter campaign that garnered him $2 million. In one day. It might be worth mentioning that his goal was $1 million over 34 days.
What’s the difference between talking and communicating? At first glance, the words might appear to mean pretty much the same thing. They make you think about the act of someone conveying information, ideas or opinions to one or more other … Continue reading
My recently retired partner, Gordon, had many expressions he used in business. But the one I‘ll always remember is “This is like being nibbled to death by ducks.”
For the last month or so, I’ve been very slowly learning a new language. It’s frustrating, overwhelming and confusing. But it’s also been insightful, exciting and rewarding.
This Tuesday evening I made my first trip to Chicago’s City Winery to hear a talk from Harper Reed as part of BMA Chicago’s inaugural “Fuel” event. If you’re not familiar with Harper, he’s someone who probably wouldn’t be mistaken … Continue reading
When I created this month’s blog schedule, I didn’t realize that I had scheduled myself for April 22. It’s a date that I had made a point to make note of. It’s not for anyone’s birthday, there’s no … Continue reading