Influencing B2B audiences through social media | Join us in Chicago on May 29th

How can you supercharge your social media efforts by reaching the world’s “superconnectors”?

On Tuesday, May 29th, author, marketing consultant and college educator Mark Schaefer will share some insights at Mobium’s 23rd New Paradigm event in Chicago, and we’d like for you to join us.

Recently, Mr. Schaefer released a new book titled Return On Influence: The Revolutionary Power of Klout, Social Scoring and Influence Marketing, offering up information to help b2b marketers use social media tools more effectively to build product awareness, brand buzz and new sales among key audiences. He’ll share some of the key points at the event, including:

  • How to reach “superconnectors,” or those who ignite epidemics through word-of-mouth influence on Facebook, LinkedIn, Twitter and YouTube, as well as how you can become one yourself
  • The meaning of “Return on Influence” and how to measure it
  • Effective practices behind social networking and influence marketing
  • The most powerful sources of online influence and how they can work either for or against you
  • For a preview of the presentation, check out this video, and find more details about the event below. It’s free, but a reservation is required as seating is limited. Hope to see you there!

    Tuesday, May 29, 2012
    Schmoozing: 9:00am-10:00am
    Presentation: 10:00am-11:00am

    The University Center,
    525 S. State St.,
    Chicago, Illinois 60605
    (Click here for a map.)

    (Click here)

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