For the last month or so, I’ve been very slowly learning a new language. It’s frustrating, overwhelming and confusing. But it’s also been insightful, exciting and rewarding.
The world of digital marketing was more-or-less non-existent to me. Digital gurus lived in their own world and I sat at my desk and chugged away at whatever was on that day’s to-do list.
Next thing I knew, I was immersed in a world of landing pages, eSpots, meta descriptions and HTML copy. And I liked it.
These were all words that had never been a part of my daily life, and now they fill my days. Each morning, I’m challenged by a different task and I learn something new and exciting about this world that that had previously flown under my radar.
Like a new language, everything began as a jumble of authoring jargon and abbreviations that I could not begin to understand. But slowly, I started to pick up a phrase or two. Words began to register meaning and after a couple of days, I understood full sentences, then a whole range of topics. Next thing I knew, I found myself speaking up during meetings, giving input and discussing areas of the website that I had worked on.
I am still a long way from fluent, but I’m farther along than I was a month ago!
Yesterday, I was trusted to author a tiny bit of coding on my own. It was something that a professional wouldn’t have thought twice about. But for me, this was the equivalent of being dropped in the middle of a foreign world and being told, “Have at it, kid.” There were a few stumbles, but after a while I found myself getting into a groove. And when I checked the site, everything worked the way I had hoped it would. It was a little victory, but it was my very fist solo flight into the world of content authoring, and I can’t wait until my next trip out.