I love to read. I read all kinds of things, from fiction to non-fiction, on a wide array of topics. As with most life-enriching activities, the challenge is always finding the time or making it a priority over whatever new Bravo show just started airing.
Our sister agency, Laughlin Constable, started an Account Service book club a couple years ago. It was a great idea that I borrowed for Mobium. We focus on books that will help us be better at our jobs, usually with a business marketing, creativity or agency focus, and have questions we come prepared to discuss. For our current book club selection, Perfect Pitch: The Art of Selling Ideas and Winning New Business by Jon Steele, the questions are:
We usually have one to two months to read the book, depending on length and how easy it is to read. In true book club fashion, we all bring drinks and snacks to share during the discussion and rotate who picks the next book, which is either done either during book club or within a day or two after. The response has been very positive and it’s something we’ve all started to look forward to – to the point I get multiple reminders if I am slow at setting up the next one.
Why have a book club at work? I think there are several benefits:
Our book club has become our version of a continuing education program and it’s one we can do together. What kinds of things to you do to challenge your way of thought?