(Seven Tips to) Turn Your Emails into E-masterpieces

Effective marketing emails drive awareness, acquisition, conversion and retention. But your email may be missing the mark in achieving its full potential because of some key content and design mistakes.

From the preview text that introduces the email, to its scannability (less is more), prominent calls to action and balance of images and text, your email should contain 7 components to ensure it has the most impact.

Our infographic looks at these email elements and how they can improve your marketing effectiveness.

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