Almost every other article in the marketing newsletters we receive these days touches on some aspect of content marketing. Experts have, of course, been coming out of the woodwork with their opinions, advice and guidance for the last several years. … Continue reading
Posts Tagged “b-to-b communications”
The marketing world seems to be getting more challenging and competitive by the day. Marketers know they must make every dollar count – whether the budget is in the thousands or the millions. The goal is to deliver disproportionate return … Continue reading
Unless you’re talking to one-person companies based in their parents’ basements, chances are pretty good that your b2b branding efforts will need to reach multiple decision makers within every prospective target. Whether it’s a formal “purchase committee” or an ad-hoc … Continue reading
As b2b marketers increasingly use more of the many communications channels to reach their customers and prospects, it gets even harder for a brand to break through all this clutter and noise to get noticed. Experience cramming In their new … Continue reading
Over the past year, there’s been a number of articles preaching that b2b marketers should pay closer attention to how b2c companies conduct their marketing. It’s as if the author thinks they just discovered the Holy Grail: Did you know … Continue reading
Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Technology has changed marketing as well as how we live our lives forever.
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
Well, it’s high time I wrote another blog. But what should I write about? There are so many potential topics.