Posts Tagged “b-to-b communications”

In a commoditized industry? Unclog your brand.

Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading

Prognostication for 2015

We decided to pretend that we can predict the future of B2B marketing.  So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading

Thumb Print Syndrome – A Debilitating Creative Disease

My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.