When done well, content can facilitate conversions. In fact, according to DemandMetric, content marketing costs 62 percent less than traditional marketing and produces three times as many leads. Equally important is its ability to move business buyers down the purchase … Continue reading
Posts Tagged “b2b marketing”
The marketing world seems to be getting more challenging and competitive by the day. Marketers know they must make every dollar count – whether the budget is in the thousands or the millions. The goal is to deliver disproportionate return … Continue reading
Unless you’re talking to one-person companies based in their parents’ basements, chances are pretty good that your b2b branding efforts will need to reach multiple decision makers within every prospective target. Whether it’s a formal “purchase committee” or an ad-hoc … Continue reading
As b2b marketers increasingly use more of the many communications channels to reach their customers and prospects, it gets even harder for a brand to break through all this clutter and noise to get noticed. Experience cramming In their new … Continue reading
Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
Well, it’s high time I wrote another blog. But what should I write about? There are so many potential topics.
Another Valentine’s Day has come and gone. And hopefully you found a way to express your love and passion for those close to you.
In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading