Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry.
Posts Tagged “b2b marketing”
In his Oscar-winning role as a television celebrity in the 1976 movie “Network,” actor Peter Finch played news anchor Howard Beale who was told he was being laid off due to the low ratings of his news program.
I was able to attend the 2013 Global BMA Conference last week, which was held here in Chicago. It was a jam-packed conference and I left renewed and inspired.
A recent Advertising Age article is now touting the longevity of CMOs, pointing out the average tenure is now around 45 months.
Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.
So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
Deep in the Costa Rican jungle, a fisherman named Chito rescued a crocodile that had been shot and left for dead.
Believe it or not, your target audience is not sitting around waiting to hear from you.
In this new age of business communications, a dense jungle has been growing wildly around us.