There’s nothing better than sitting in a room with a bunch of B2B marketers and listening to them make loosey-goosey decisions
Posts Tagged “brand assessment”
Gee whiz, folks. This b2b branding stuff isn’t such a big mystery after all.
It is easier than ever to sleuth out what your competitors are doing – marketing-wise. There’s a whole list of not-so devious ways
Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy. In fact, it’s a lot of work.
Clients seem reluctant to commit to full-scale digital campaigns. They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts. And they are right. There needs to … Continue reading