Posts Tagged “brand differentiation”

In a commoditized industry? Unclog your brand.

Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading

Invigorate your audience with creative impact

In his Oscar-winning role as a television celebrity in the 1976 movie “Network,” actor Peter Finch played news anchor Howard Beale who was told he was being laid off due to the low ratings of his news program.

Brand distinction or extinction?

So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading

10 key attributes of a successful b2b brand

B2B companies are beginning to understand the power of brands in the marketplace.  Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.