So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading
Posts Tagged “brand experience”
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
Believe it or not, your target audience is not sitting around waiting to hear from you.
C’mon, NIKE, just do it. Don’t waste my time telling me that you’re announcing that you’re doing it. I’m getting fat waiting around. Continue reading
So, this CEO is sitting in on a focus group session in this dark, kinda crummy-looking focus group facility in mid-town Manhattan. We’re conducting the groups to better understand what’s important when the participants are involved in making a decision … Continue reading
During a recent visit to an antique store, I stumbled across boxes of old ads preserved from Life Magazine
This is the third installment of my Nordstrom saga. Previously I wrote about their customer service and gave an example of how I was crushed by a negative experience, promising to never shop there again.
In my previous post I wrote about the retail store Nordstrom, explaining how they are known for their exemplary customer service. Those that know me probably suspected it was leading somewhere. And you were right.
Perhaps you’ve heard the infamous story about how Nordstrom accepted a tire return. For those who haven’t, it goes a little somethin’ like this
Why invest valuable marketing dollars in such ancient tactics as email blasts, blogs, podcasts, RSS feeds, online videos and webcasts, when you can have