Over the past year, there’s been a number of articles preaching that b2b marketers should pay closer attention to how b2c companies conduct their marketing. It’s as if the author thinks they just discovered the Holy Grail: Did you know … Continue reading
Posts Tagged “branding”
That is the question. One echoed by many here at work. Without a disciplined approach, building a viable blog reminds me of the old days when we did newsletters (the printed & mailed kind).
Another Valentine’s Day has come and gone. And hopefully you found a way to express your love and passion for those close to you.
A recent Advertising Age article is now touting the longevity of CMOs, pointing out the average tenure is now around 45 months.
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
In this new age of business communications, a dense jungle has been growing wildly around us.
B2B companies are beginning to understand the power of brands in the marketplace. Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.
There’s nothing better than sitting in a room with a bunch of B2B marketers and listening to them make loosey-goosey decisions
Don’t expect customers and prospects to gather around the pedestal you have created to ferret out the hidden benefits of your product.
B2b buyers are spending more and more time online today, finding out what they need to know about your brand and what you can offer them. So it’s important that you engineer all of your brand’s online activities