Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy. In fact, it’s a lot of work.
Posts Tagged “branding”
Like the law of gravity, principles have always existed. They are always in force whether you choose to recognize them or not.
During a recent visit to an antique store, I stumbled across boxes of old ads preserved from Life Magazine
The May issue of Chief Executive magazine has the results of the CEO Confidence Index. While there appears to be “more pessimism than optimism” among the responding CEOs, there does seem to be some sense that they are fighting their … Continue reading
If you’ve read any of my last three blogs about my various Nordstrom interactions, you may be left wondering if I have a point. Fair enough. There is power in a story.
This is the third installment of my Nordstrom saga. Previously I wrote about their customer service and gave an example of how I was crushed by a negative experience, promising to never shop there again.
In my previous post I wrote about the retail store Nordstrom, explaining how they are known for their exemplary customer service. Those that know me probably suspected it was leading somewhere. And you were right.
We all like to pretend that we make rational buying decisions. That it is the features-clearly-stated-as-benefits that makes the most impact; not that whatever it is we are contemplating purchasing comes in our favorite color. But the truth is