Posts Tagged “btob”

Prognostication for 2015

We decided to pretend that we can predict the future of B2B marketing.  So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading

There Oughta Be A Law

Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.

Brand distinction or extinction?

So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading

10 key attributes of a successful b2b brand

B2B companies are beginning to understand the power of brands in the marketplace.  Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.