We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Posts Tagged “btob”
Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry.
Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.
So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
B2B companies are beginning to understand the power of brands in the marketplace. Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.
There’s nothing better than sitting in a room with a bunch of B2B marketers and listening to them make loosey-goosey decisions
Hey there b2b marketer. Don’t be blinded by what you think you sell. You might be wrong.
These days, the B2B purchase process is a maze-like game, full of twists and turns, stops and starts, changes in needs and budgets.
So why did the chicken cross the road? Legend says it was to get to the other side. But, was there an even bigger objective?