Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading
Posts Tagged “business marketing change”
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Technology has changed marketing as well as how we live our lives forever.
My niece hates walks. Or hikes. Or anything remotely related to exercise. The rest of us, after a couple days of being inside and eating delicious food, thought a hike in the forest preserve near my parents’ house was just … Continue reading
If you’ve read any of my last three blogs about my various Nordstrom interactions, you may be left wondering if I have a point. Fair enough. There is power in a story.