Posts Tagged “communications planning”

There Oughta Be A Law

Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.

Building your b2b brand through online interactivity

B2b buyers are spending more and more time online today, finding out what they need to know about your brand and what you can offer them. So it’s important that you engineer all of your brand’s online activities