Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.
Posts Tagged “communications planning”
There’s nothing better than sitting in a room with a bunch of B2B marketers and listening to them make loosey-goosey decisions
Hey there b2b marketer. Don’t be blinded by what you think you sell. You might be wrong.
These days, the B2B purchase process is a maze-like game, full of twists and turns, stops and starts, changes in needs and budgets.
So why did the chicken cross the road? Legend says it was to get to the other side. But, was there an even bigger objective?
I’ve been hearing some discussion recently among CMOs that b2b integrated marketing communications (IMC) is no longer as relevant as it used to be.
B2b buyers are spending more and more time online today, finding out what they need to know about your brand and what you can offer them. So it’s important that you engineer all of your brand’s online activities
Developing a truly powerful business brand that covers all your internal and external marketing needs isn’t easy. In fact, it’s a lot of work.
Every once in a while a client or a business associate asks what I think integrated marketing communications really is. In a way, it’s sorta like one of those extra large egg cartons
So what does this photo of the draft beer taps at the Goose Island Brewery in Chicago have to do with integrated b2b branding and communications?