My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
Posts Tagged “communications”
Another Valentine’s Day has come and gone. And hopefully you found a way to express your love and passion for those close to you.
“Annual performance reviews are one of the silliest inventions of mankind.” Or so says David C. Baker, well-know marketing/ad agency consultant.
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years.
I thought I’d take a look at the junk email flowing into my email box to see if I might find the true Elixir of Life.
C’mon, NIKE, just do it. Don’t waste my time telling me that you’re announcing that you’re doing it. I’m getting fat waiting around. Continue reading
In this new age of business communications, a dense jungle has been growing wildly around us.
Saying something in a memorable way has monetary value. It can make a million-dollar budget work like three million.
Hey there b2b marketer. Don’t be blinded by what you think you sell. You might be wrong.
Okay. It’s been a while since I’ve blogged. There are lots of good excuses. Like a ton of client work, following up new business opportunities, getting started with several new clients and keeping the business running smoothly. One other excuse … Continue reading