Almost every other article in the marketing newsletters we receive these days touches on some aspect of content marketing. Experts have, of course, been coming out of the woodwork with their opinions, advice and guidance for the last several years. … Continue reading
Posts Tagged “content marketing”
When done well, content can facilitate conversions. In fact, according to DemandMetric, content marketing costs 62 percent less than traditional marketing and produces three times as many leads. Equally important is its ability to move business buyers down the purchase … Continue reading
Well, it’s high time I wrote another blog. But what should I write about? There are so many potential topics.