My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
Posts Tagged “customer relationships”
In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years.
Deep in the Costa Rican jungle, a fisherman named Chito rescued a crocodile that had been shot and left for dead.
The value b2b buyers place on what they buy is shifting from the single-lane, price-for-product road to what looks more like a multi-lane, multi-level, intermingled freeway. And they’re traveling in all the lanes at once.
What percent of your organization’s yearly sales comes from existing customers – 25%, 40%, 50%, 80%? Does your marketing budget have a line item specially dedicated to communicating with your customers?
If you‘re like most business marketers, your budget for re-marketing and communicating to customers is probably minimal at best. Most of your budget goes towards finding new customers.
B2b marketers spend millions on brands, and yet a great deal of business messages don’t seem to take into account what people are really buying, what they’re interested in hearing
Clients seem reluctant to commit to full-scale digital campaigns. They are worried that they will waste their already limited budget in trying something they have no idea will work for their marketing efforts. And they are right. There needs to … Continue reading
This is the third installment of my Nordstrom saga. Previously I wrote about their customer service and gave an example of how I was crushed by a negative experience, promising to never shop there again.