That is the question. One echoed by many here at work. Without a disciplined approach, building a viable blog reminds me of the old days when we did newsletters (the printed & mailed kind).
Posts Tagged “dialogue”
In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading
“Annual performance reviews are one of the silliest inventions of mankind.” Or so says David C. Baker, well-know marketing/ad agency consultant.
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years.
Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.
So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
Believe it or not, your target audience is not sitting around waiting to hear from you.
B2B companies are beginning to understand the power of brands in the marketplace. Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.
Don’t expect customers and prospects to gather around the pedestal you have created to ferret out the hidden benefits of your product.