Plateauing volumes, eroding margins, sales lost to that competitor with an inferior product. What you feel in your gut is probably true—the market views you as just another supplier. You’re becoming a commodity. Continue reading
Posts Tagged “integrated communications”
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
In his Oscar-winning role as a television celebrity in the 1976 movie “Network,” actor Peter Finch played news anchor Howard Beale who was told he was being laid off due to the low ratings of his news program.
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
Believe it or not, your target audience is not sitting around waiting to hear from you.
In this new age of business communications, a dense jungle has been growing wildly around us.
Saying something in a memorable way has monetary value. It can make a million-dollar budget work like three million.
There’s nothing better than sitting in a room with a bunch of B2B marketers and listening to them make loosey-goosey decisions
Hey there b2b marketer. Don’t be blinded by what you think you sell. You might be wrong.