Some B2B marketers have this need to create ads that are basically spec sheets, brochures that are instruction manuals and corporate videos that run on like a biblical epic.
Posts Tagged “integrated marketing”
There’s nothing better than sitting in a room with a bunch of B2B marketers and listening to them make loosey-goosey decisions
Hey there b2b marketer. Don’t be blinded by what you think you sell. You might be wrong.
I’ve been hearing some discussion recently among CMOs that b2b integrated marketing communications (IMC) is no longer as relevant as it used to be.