That is the question. One echoed by many here at work. Without a disciplined approach, building a viable blog reminds me of the old days when we did newsletters (the printed & mailed kind).
Posts Tagged “marketing”
We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Another Valentine’s Day has come and gone. And hopefully you found a way to express your love and passion for those close to you.
A recent Advertising Age article is now touting the longevity of CMOs, pointing out the average tenure is now around 45 months.
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
I wrote this blog in anticipation that I’d be too swamped when I returned to work on July 30th after a week out in Colorado to write a new blog entry. So I’m actually writing this in advance of having … Continue reading
So why did the chicken cross the road? Legend says it was to get to the other side. But, was there an even bigger objective?
B2b marketers spend millions on brands, and yet a great deal of business messages don’t seem to take into account what people are really buying, what they’re interested in hearing
During a recent turn-the-page read through of Forbes, I saw an interesting quote attributed to British-Irish suffragist and writer, Rebecca West. The quote was: “Motherhood is the strangest thing, it can be like being one’s own Trojan horse.” As more … Continue reading
A Forrester survey on the use of “community marketing” tactics was highlighted by BtoB Magazine recently.