That is the question. One echoed by many here at work. Without a disciplined approach, building a viable blog reminds me of the old days when we did newsletters (the printed & mailed kind).
Posts Tagged “relationship marketing”
My retired partner had an expression he used whenever a really strong creative concept that the agency presented and sold was methodically destroyed by the client during the actual production process.
In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading
An old rock and roll song called “You Talk Too Much” was a kind of precursor of what has been a big problem in b2b marketing communications for many years.
Deep in the Costa Rican jungle, a fisherman named Chito rescued a crocodile that had been shot and left for dead.
Back in the days of yore and the world of yester-year: Back before the Targets, Amazons, and Walmarts took over, we lived in a world filled with marketplaces.
I thought I’d take a look at the junk email flowing into my email box to see if I might find the true Elixir of Life.
In this new age of business communications, a dense jungle has been growing wildly around us.
The value b2b buyers place on what they buy is shifting from the single-lane, price-for-product road to what looks more like a multi-lane, multi-level, intermingled freeway. And they’re traveling in all the lanes at once.
If you‘re like most business marketers, your budget for re-marketing and communicating to customers is probably minimal at best. Most of your budget goes towards finding new customers.