We decided to pretend that we can predict the future of B2B marketing. So here’s my daring prognostication for the upcoming new year. The idea of Lean Marketing will start to play a larger role in B2B marketing communications efforts … Continue reading
Posts Tagged “transformative b2b branding”
Technology has changed marketing as well as how we live our lives forever.
In its simplest form, dialogue communications consists of listening to customers and prospects,engaging them in a creative way that makes them want to talk to you, soliciting a response, listening to their reply, and responding in kind with addition information, … Continue reading
Crain Communications recently announced that it would no longer be publishing BtoB, its magazine covering the BtoB marketing industry.
In his Oscar-winning role as a television celebrity in the 1976 movie “Network,” actor Peter Finch played news anchor Howard Beale who was told he was being laid off due to the low ratings of his news program.
A recent Advertising Age article is now touting the longevity of CMOs, pointing out the average tenure is now around 45 months.
There’s a creative execution graveyard out there. It’s the dreary place where good ideas for your brand are buried.
Believe it or not, your target audience is not sitting around waiting to hear from you.
In this new age of business communications, a dense jungle has been growing wildly around us.
B2B companies are beginning to understand the power of brands in the marketplace. Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.