Well, it’s high time I wrote another blog. But what should I write about? There are so many potential topics.
Posts Tagged “transformative brands”
So here’s a thought: A brand, by definition, must be distinctive from other brands or it isn’t really a brand at all. And on top of that, the distinction must be deliverable. No vaporware as far as your brand goes. … Continue reading
I am one of the best prognosticators I know. Nearly all of my predictions come true. Continue reading
B2B companies are beginning to understand the power of brands in the marketplace. Being the number one brand in a marketplace makes you a target for competitive brands, but also an easier brand sell to the target audience.