When it comes to measuring the performance of your ad campaigns and marketing efforts, it’s probably safe to say you’re swimming in a sea of data. But are you tracking the right metrics and using the correct data sets to tell the story you want and need to tell?
Maybe so, maybe not.
If you’re on the fence, have a look at our infographic that breaks down the top 5 mistakes marketers are making with their analytics data–from misunderstanding conversions and click-thru rates to neglecting click to call data–we offer some suggestions on the best ways to correct them.
Analytics and tracking are core components of a well-rounded marketing strategy, but it’s important to make sure you’re doing it right. Think you’re making any of these mistakes or have questions about your analytics program? Reach out to Pat McAuley (firstname.lastname@example.org) to learn more.